resume

Digital Strategist, Consultant, Husband, Dad, Instructor, Designer …

My experience as an interactive designer, programmer, business owner and educator assist in providing deep comprehension into both the form and function of today’s digital channels. This experience and deep functional knowledge is a crucial strength when providing strategic insight and recommendations.

My passion for online technology is immense and I am deeply interested in the community aspect of what the internet “could” become if we as a whole are motivated to make it happen. We, us, all of us collectively as a community – a Collective. A heady, doves will fly, peace and love ideal I know. Unrealistic? Perhaps.

On top of my considerable programming and interactive design experience, I am a trusted digital strategist and advisor. A rare hybrid of left and right brain thinking, I spend a significant amount of time researching online technology and have a deep interest in social platforms.

For most clients, design is the fun part of a project. It’s exciting to choose colors and pontificate palette decisions. And it’s tempting to start there.

My counsel is always to take a step back and consider critical business issues. Ask key questions. Then let the answers inform the choices.

What Do You Do?

Plan,create and actualize strategies within digital platforms to drive customers to the point of purchasing product, filling the cart, engaging with social channels or driving conversion to physical locations. Understanding and monopolizing these conversion paths ultimately delivers a property that provides measurable results. These results can then be evaluated to continually improve, revise and reiterate strategy in turn monopolizing all available paths of conversion.

Specialties:

  • assisting clients in understanding detailed technical concepts in straight forward, non-technical terms. by avoiding industry acronyms
  • a skilled interactive designer, who has worked with world scale brands

Director, Digital Strategy – Momentum Marketing

March 2010 to Present

Plan,create and actualize strategies within digital platforms to drive customers to the point of purchasing product, filling the cart, engaging with social channels or driving conversion to physical locations. Understanding and monopolizing these conversion paths ultimately delivers a property that provides measurable results. These results can then be evaluated to continually improve, revise and reiterate strategy in turn monopolizing all available paths of conversion.

Clients include:

The Vancouver Giants, Concur, Weiser, The National Association Of Realtors, Michael Smerconish ….

Key Accomplishments

  • implementation of a project management process to streamline client deliverables and client boarding in turn pushing up profit margins
  • creating successful internal inbound marketing strategies, harnessing organic unpaid results to drive new business development
  • keeping up to date on latest digital marketing technologies and implementing those technologies that best suit client needs
  • a deep level of client trust, specifically in providing in depth consultation in regards to social channel engagement and strategy

Director, Digital Strategy – Broadcast Dialogue

August 2016 to Present

Broadcast Dialogue is Canada’s broadcast industry publication of record. The Weekly Briefing from Broadcast Dialogue is distributed by controlled circulation every Thursday.

Founded in 1992 by Howard Christensen, Broadcast Dialogue is considered required reading in Canada’s broadcast industry. Momentum Media Marketing Inc. acquired the publication in 2016.


Founder – This Is A Collective

November 2009 to Present

Assisting non-profits get their legs online and drive revenue for their organization. The social value of the tools are enormous. The means we have as a collective whole to institute change at a community level is immense.

This Is A Collective is a not for profit collective that volunteers its time to assist not for profit organizations outside of the usual agency model and structure.

  • Full scale website development
  • Online Brand Strategy
  • Web Analytics / Metrics
  • Social planning, training and implementation
  • Web content development and copywiting

Head Bottle Washer – Stumpie + One Eye

January 2006 to Present

The Adventures of Stumpie + One Eye
A Politically Incorrect Adventure

In Development …


Instructor / Student Mentor – Vancouver Film School

February 2011 to March 2015

Entertainment Business Management

The EBM program has produced outstanding graduates and outstanding results. The intensive one-year education enabled students to create award-winning projects, such as Compendium’s “Little Mermaid” and “Jabberwock.” The program’s leading-edge business courses meant entry for graduates into the industries of film, television, and game production; marketing and social media; and high-tech business.

Courses Taught

  • Digital Technologies
  • Developing Online Communities
  • Digital Commerce

Key Accomplishments

  • consistently score top of faculty student reviews
  • nominated as Best Instructor EBM Program 2014
  • work directly with students to assist in gaining employment / work experience

Founder – TinyFusion

January 2010 to September 2013

Podcast network for electronic musicians and fans. Podcast distribution through all available platforms driving distribution to large scale audiences while providing in show opportunities for advertisers.


Founder – 5 Questions

February 2009 to September 2011

We pose 5 questions to interesting Canadians. Past participants have included Premier Gordon Campbell, Marc Emery, Ryan Holmes, Kris Krug, Boris Mann, Carole James, Karran Finlay, Shannon Emmerson, Jenn Lowther, Fresh Choice Kitchens, David Eaves and many many more ….

On hold. May become a podcast.


Vice President / Partner – Kontent Creative Group

February 2009 to April 2010

Kontent Creative Group Inc. offered a full array of high-quality internal creative services through strong concept development, award-winning art direction and GDC-approved design services. We worked in all media, with a particular focus on interactive and online spaces.

As VP / Partner, my day to day roles included carrying out the strategic company plan, overseeing operations, developing functional roles and assigning responsibilities to employees who reported directly.

Key Accomplishments

  • secured healthy, profitable industry partnerships with 3rd party service providers
  • strong community involvement that assisted in successful fund raising efforts for various non-profit organizations
  • one of Vancouver’s first creative agencies to harness social channels as a means of promotion which provided new paths to revenue both for the agency and its clients

Senior Designer – Web/Interactive – Creative Spirit Communications

January 2003 to February 2009

Creative Spirit Communications was a Vancouver creative house specializing in the marriage of commercial art and entrepreneurship.

A growing company, Creative Spirit Communications expanded from a company of three to 23 in just under a year. Within that growth cycle my key responsibilities included day to day operation of a 12 member team of the web / interactive department.

Working in conjunction with development team members: planned, designed and tested the control-C CMS system that was an integral part of the success of the web services provided to Creative Spirit clientele.

Key Accomplishments

  • lead the design and development team in the build out of an industry compliant content management system for Vancouver growing mining sector
  • streamlined development process by implementing packaged offerings for clients
  • designed and developed award winning, large scale touch screen presentations

Interface Design / Usability Testing – Filosafe

October 2001 to January 2002

From turnkey medical applications to on-site security consulting, FILOSAFE Corporation empowers businesses to realize their vision with confidence. That confidence rests on FILOSAFE Corporation’s network and security expertise and unique secure infrastructure.

How do our file storage, security and applications solutions meet the challenges of the Internet? By offering unrivalled “anywhere anytime” functionality while protecting security, data integrity, and privacy.

Responsibilities:

  • Design and implementation of user interface components for a suite of online file storage tools provided to clients by FiloSafe.
  • Involved in weekly usability groups with front end users. An opportunity to see first hand the persuasion of user interface design to move users through online systems.

Web/Interactive Designer – Independent Contractor

January 2001 to January 2002

As an independent contractor my day to day responsibilities were wide reaching – from sales to design to collections agent.

Highlights:

Worked for a wide array of clients including:

  • SnowWalker (the movie)
  • BlackCloud (the movie)
  • Workers Compensation Board of BC (worksafeBC)
  • Oasis Wireless
  • The Westcoast Fishing Club
  • goXML
  • Nokia

Web Design / Production – Ullrich Schade and Associates / NextPhase Strategy

January 2000 to October 2001

The programming and implementation of websites – following the art direction of the senior designer.

An opportunity to work with a wide base of innovative, technology based clients, a seasoned art director and a leader in Vancouver’s creative sector – Ullrich Schade.


User Interface Design – my.com

June 1998 to January 2000

Design and implementation of user interface components for a suite of online consumer productivity tools.

An opportunity to work for a venture funded, fast moving dot-com organization during the dot-com boom and through to the dot-bomb.


Web/Interactive Designer – Independent Contractor

October 1996 to May 1998

As an independent contractor my day to day responsibilities were wide reaching – from sales to design to collections agent.

Highlights:

Worked for a wide array of clients including:

  • GenerationRave
  • Garrison Crossing