Social Channel Campaigning

A comprehensive social media program was conceived and launched within the span of three weeks and was driven by minimal ad spend resulting in massive organic returns. Olympus develop a rabid online fan base that would vigorously petition the networks to see the show continue. #OlympusTV

Design and implementation of a fan engagement strategy on both Twitter and Facebook which included:

Unpaid Facebook + Twitter (organic)

  • managing weekly “Live Tweet” events for both US and UK broadcasts
  • planning and execution of worldwide contesting soliciting fan art and meme’s from online fans
  • reach out to online science fiction bloggers and podcasters to drive online awareness
  • creation of all online collateral material
  • working directly with SYFY’s online marketing team to drive awareness through both Olympus and SYFY properties

Consultation / Reporting

  • consult on best practices for solicitation of online brand advocates
  • establishment of a private Facebook Group for show actors; disseminate collateral material for use in social streams of the actors; assist and coach actors in online best practices, and continue to keep actors motivated over a 15-week broadcast span
  • weekly reporting of analytical information to show producers with consultation in regards to strongest path forward to commandeer a deeper fan base, ultimately driving those fans to view the show and its past episodes

The Return

  • Delivered a season high of 12M+ online brand impressions in a 2 hour span (Facebook, Twitter and Instagram) combined with the broadcast of episode 5
  • Hashtag trended worldwide within 3 episode broadcasts
  • Hashtag trended at #1 on SpikeUK premiere in the United Kingdom
  • 400K+ organic YouTube views of show trailer (in 3 days) by driving fans to video via social
  • 200K+ unique paid Facebook video views for show trailer prior to premiere on a minimal spend

*Momentum Media Marketing Client