IMW Industries

imwcs

A Brand Strategy And Critical Path

From local fabricator to global manufacturer, IMW Industries is now taking its rightful place as the leading CNG and LNG fueling solutions brand.

The marketing mission: to celebrate the legacy of IMW’s world-class brand and align their product excellence with their compelling corporate story.

Developed a brand strategy and critical path which has revitalized IMW’s entire prospect, stakeholder, and client facing communications and value propositions.

Deliverables

Branding

  • New brand hierarchy for IMW’s product and services solutions
  • Enhanced graphics commensurate with their own design expertise
  • Product-specific fueling station enclosure branding
  • Strengthened and standardized core selling propositions
  • Comprehensive brand usage guidelines for all stakeholders

Content

  • Product and corporate collateral
  • Compelling corporate videos
  • 3D and exploded view product renderings

Web & Mobile

  • Robust 6-language website that speaks to the technical buyer
  • Mobile device compatible: smart phone & tablet
  • Optimized content with industry and competitor key words

SEO & Inbound Marketing

  • Integrated digital and inbound marketing solutions
  • Robust request for information process and CMS integration

Social Media

  • Facebook, YouTube, and LinkedIn
  • Rules of engagement
  • Editorial calendar
  • Weekly alternative fuel news content

Return on Investment (ROI)

  • Tracking all digital platforms
  • Monthly performance reports