CBC Music


An Engaging, Nation Building Music Experience

Assisted The Canadian Broadcasting Corporation (CBC) in executing of a successful music rights acquisition strategy that resulted in a historic music licensing deal for CBC Music – also advised on marketing, technology, and revenue partnerships.

The goal of CBC Music is to provide an engaging, nation building music experience that meets the needs of the public, helping Canadians find and share the best in emerging and established music. CBC Music also provides a platform to showcase Canadian artists.

The Approach

The approach was to expedite a progress review and assist in developing and implementing a game plan with all stakeholders to fast track key tasks to completion.

The Goal

The goal was to completely engage all team members in the process and provide a clear understanding of the landscape, prepare accordingly, and be ready to react to rapidly changing conditions in the marketplace.

Careful analysis allowed the presentation of reality based solutions and allowed the negotiations to progress quickly in a positive way. It also allowed the deployment of proposed services and platforms as contemplated.

The Result

At launch, CBC Music was one of the first large scale ventures into online streaming in Canada. The music service is a corner stone of CBC’s online offerings and continues to flourish.