BBC Kids Canada


BBC Kids

Assisted BBC Kids Television Canada, the wildly original commercial-free digital cable channel, by evolving its marketing strategy with particular emphasis on improving carriage on cable systems, developing online platforms, and deploying social media and digital campaigns.

The Challenge

Key selling propositions and brand language for all uses – on-air, online, and print required refining – including the development of brand hierarchy and visuals for internal and external stakeholders.

The Solutions

Partner Marketing

The development and implementation of an ongoing campaign to reinforce the brand proposition with cable companies to gain better channel placement and more subscriptions. Including: Creative, collateral, social media, and experiential promotions.

Consumer Marketing

Creation and deployment of consumer digital marketing campaigns via Facebook, Twitter, YouTube, and other channels to align with partner marketing initiatives – the intention to drive consumers to solicit their cable subscriber to request the addition of BBC Kids Canada to existing cable package offerings.

Digital Strategy

The creation and implementation of a comprehensive strategy to optimize all online activity. Establish a YouTube Brand Channel. Re-establish and optimize Facebook presence, utilize Timeline and Events, and grow Likes. Facilitate daily Twitter engagement. Refine rules of engagement and document best practices for all platforms.

Brand / Collateral Material

Update and refresh all graphic elements and copy to align with updated brand proposition – including sourcing or creating additional assets. Identify, prioritize, develop, and deliver one-sheets, presentations, online, brand standards documentation and usage documents.

Overall Campaign Results

*Momentum Media Marketing Client