An excellent, no-nonsense instructor, James Wallace is an asset to Vancouver FIlm School. His knowledge of digital marketing runs deep, and he is eager to share it to students. I had learned a lot from his classes.
James is great at getting to the core of issues in a bid to deliver clients exceptional results and ROI. He’s hard working and a pleasure to collaborate with.
Over the past 10 years business has been forced to move because an educated consumer has shown up on their doorstep armed with remarkable intelligence. Access to on-demand information has been a game changer in every business sector and with it comes an expectation of how your business enables and responds to its community. A […]
Online strategies aren’t just about setting up accounts on the right platforms – your strategy needs to involve true engagement. Engaging and driving online communities requires planning, risk management, and a cohesive objective that is clearly stated to all of your key staff members. 1. Word-Of-Mouth Only Goes So Far You need a plan. Simply […]
Associations, whether national, regional, or local, are essentially communities. They are comprised of groups of tribes or individuals who are united by shared goals, interests, or preferences. Associations are, by their very nature, social. This presents a unique and especially prescient opportunity for associations to leverage the power of new social communication, marketing, and media […]
The New Rules For Reaching Retail And Institutional Investors The key factor behind the bottom-line of any investor relations professional is valuation. The art of effective communication to achieve the highest possible valuation for your company or client is the driving force behind successful, profitable investor relations campaigns. The internet has fundamentally changed the way […]
The push is on to put SEO to the bottom of the pile and for good reason. The web has become a sea of discover-ability, no longer dictated by outdated SEO placement tactics and replaced with what can only be described as a true content push. Your users or customers are less and less fooled […]
I have been online for a long, long time now (since the dotcom days) – but I have never been much of a blogger. However, I am aiming to change that. I find I only pursue things full force for one of two reasons – passion or something has pissed me off. In this case […]