Author Archives: James

  1. Some People are More Equal than Others

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    There are two Americas. In one, bankers get golden parachutes, insider traders return to society as well-paid consultants, and influence is for sale. In the other, opportunity is scarce and forgiveness scarcer, jail awaits those caught possessing recreational drugs, and cries for help are ignored. Society preaches forgiveness for the rich and retribution for the poor. Entrenched inequality and its companion, poverty, are the dark side of the American dream for a citizenry united by name, but not by rules.

    David Simon presentation that speaks to today.


  2. Why You Should Be Paying For Facebook Advertising

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    The free ride for brands on Facebook is over.

    As the social behemoth transforms into a media company and not simply another social platform, the hard reality is coming to light with regard to organic (unpaid) posting placement, specifically posting to brand pages, and the depth of which users will now see brand posts.

    The organic reach of posts is in serious decline. (Organic reach being how often the post will be seen without the assistance of Facebook’s algorithm or via paid placement.) Although no one can provide definitive numbers in terms of the current reach of unpaid posting, the majority of online sources report numbers as low as 6% and declining. This is no accident.

    Facebook derives all of its current revenue from paid placement. This is their model and this is how the platform will further shape itself into being the most powerful ad spend any organization can harness today. The reach of Facebook’s advertising model is far more powerful than any other platform currently available on the marketplace. It’s a fact. Advertisers have never had the power to harness deep seeded demographic information at the scale now provided by Facebook – all with a very limited ad spend. The type of data now available to the advertiser, within the platform, not only drives granular campaigns but also provides statistical information that allows reactive changes in strategy based on those metrics. This data illuminates the most effective conversion paths allowing marketers to quickly abandon those paths that are not showing returns.

    At present, the cost to the advertiser is the lowest it has been in the history of the platform. The average cost per 1000 people (CPM) reached can be as low as $0.25. This type of cost is well below all other platforms, both digital and traditional. With a minimum spend of $1.00 per day there is essentially no excuse to not be paying for advertising on a platform that will provide, at the very least, brand exposure, at a scale that most businesses would have only hoped to achieve just 3 years ago. Many organizations will find themselves wrapped up in the ROI debate. But in all seriousness, 30 dollars a month for simple brand exposure is unheard of. Wrapping your brand into a well conceived and well tracked campaign will provide effective lead generation, deep seeded brand awareness, and put your organization far ahead of your competitors. All with very minimal financial commitment.

    It was a wild and free ride. But it’s time to pay the piper his paltry sum. And do it while its still the best kept secret in marketing. Your digital marketing agency will help your local business or large-scale organization design the correct Facebook strategies and campaigns for your brand.

    James is Director Of Interactive at Momentum Marketing.
    This post originally appeared at Momentum Marketing – check out our blog at click here >.

  3. Keep A Close Eye On Vice News

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    A sideliner in “traditional media” providers, Vice News continues to push the limits of the platforms by broadcasting live, unedited from a world event in Ferguson. Not just a live report but live broadcasts for hours upon hours – live on YouTube.

    I am surprised that no online tech or media pundits have mentioned that this is a considerable turning point for Vice News. While the event itself has great merit the way in which they are broadcasting sets a new level that I don’t think even the traditional outlets fully understand.

    No other news outlet is providing this type of journalism.


  4. 20,000 Days on Earth

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    Iain Forsyth & Jane Pollard’s 20,000 Days on Earth, featuring Nick Cave – one of the most prolific artistic geniuses of our time! Looking forward to this.


  5. All Hail The Machines

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    Humans have spent centuries advancing technology to the point where some jobs have been completely taken over by less expensive robots. In the future, technology will take over more and more sectors until there’s nothing left. What will humans do then?


  6. Three Keys of Marketing to New Home Buyers (Millennials)

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    Adults aged 25-34 compose the second-largest group of recent homebuyers, making up 28% of the current purchase pool. If you want them, you need to be where they are at their precise moment of interest, or you’ll miss the sale.

    The Online Buyer

    How do you sell a property to someone who will not visit the sales centre?

    Millennials are reluctant to visit a bricks and mortar presentation center, preferring rather to browse online and research current offerings. The challenge for this consumer group is that searching Google for relevant real estate information is like sipping water from a fire hydrant. Information overload kills sales. The marketer must employ methods to regulate the flow of information to the customer online.

    And it’s more important to engage the customer in a social environment rather than simply offering a website. First you need to establish a relationship between brand and consumer. Build an emotional appeal that will inspire the prospect to dig deeper. This requires an in-depth approach to your online marketing.

    The three key components of this marketing push are:

    1. Discovery

    Allow prospects to find you easily by providing high value, properly optimized, content that is relevant to their wants. This content should inspire and direct prospects to contact you right now. This is the strongest tool in attracting potential buyers, ultimately driving online visitors to convert to sales centre visitors and eventually to purchasers.

    2. Social Channels

    Social channels such as Facebook and Twitter require a cohesive content strategy that speaks directly to your prospects. Real estate is local, afterall.

    The creation and dissemination of content may be what binds your marketing message together. Pushing that content within the right context goes well beyond simple keywords and a strong headline. Contextual, localized content that your prospects are compelled to share with their respective networks is the key to a successful strategy.

    As this content takes shape and becomes distributed across social channels your offering obtains authenticity.

    3. Conversion

    Accurately measuring and analyzing campaign performance is a fundamental part of a strong marketing campaign. It lets you calibrate how you are doing, optimize your campaigns based on what’s working and what isn’t, and improve future efforts after analyzing previous results.

    Who is coming to the site? How long do they spend there? How are your campaigns performing? What is your benchmark against direct competitors? What is the precise return on your investment? If you don’t measure everything, how do you know if it’s working and how can you develop lead nurturing campaigns and improve sales conversions?

    Potential buyers now have an expectation that your business will be where they are online and that the cycle of communication will be a two-way approach. When you employ these strategies with the help of your digital marketing agency, you will be well on your way to closing out a successful development in record time.

    James is Director Of Interactive at Momentum Marketing.
    This post originally appeared at Momentum Marketing – check out our blog at click here >.