James Wallace | Digital Strategist | Husband | Dad | Instructor | Designer
“The social value of the tools are enormous. The means we have as a collective whole to institute change at a community level is immense.”
Find Me Online
LinkedIn | Twitter | Facebook | Google+ | Somewhere | SoundCloud | AudioMack | About.me | Spotify | IdeaPod | Email
On The Twitter
Tweets by @thiscollective
My passion for online technology is immense and I am deeply interested in the community aspect of what the internet “could” become if we as a whole are motivated to make it happen. We, us, all of us collectively as a community – a Collective. A heady, doves will fly, peace and love ideal I know. Unrealistic? Perhaps.
On top of my considerable programming and interactive design experience, I am a trusted digital strategist and advisor. A rare hybrid of left and right brain thinking, I spend a significant amount of time researching online technology and have a deep interest in social platforms.
For most clients, design is the fun part of a web project. It’s exciting to choose colors and pontificate palette decisions. And it’s tempting to start there.
My counsel is always to take a step back and consider critical business issues. Ask key questions. Then let the answers inform the choices.
The objective, to drive your customers to the point of purchasing product, filling the cart, engaging with social channels or driving conversion to physical locations. Understanding and monopolizing these conversion paths will ultimately deliver a property that provides results. Not the other way around.
I understand the technical requirements involved in interactive pieces and have written / scoped RFPs and technical requirements for large scale builds.
A Brief Sample of Current / Past Projects
- BBC Kids
- The Michael Smerconish Program
- CBC Music
- MPPIA / We Create BC
- NHL Canada
- The National Association of Realtors
- Real Estate Today
- Randy Cohen – A Question Of Ethics
- Budget Brake & Muffler Auto Centres
- IMW Industries
- Bob Kingsley’s Country Top 40
- Dial Global
- Zach Sang & The Gang
- Envisioning & Storytelling
- Westcoast Fishing Club
- BC School Trustees Association
- Care Canada
- Vancouver International Dance Festival
- Bill Reid Gallery
- Vancouver Foodbank
- BC Tourism Leadership Initiative
- Lake Las Vegas
- Superstition Mountain
- Vancouver Coastal Health
- Central City Mall
- Athletics Alberta
- and many more ….
- assisting clients in understanding detailed technical concepts in straight forward, non-technical terms
- seeking and monopolizing conversion paths
- a skilled interactive designer, who has worked with world scale brands
- strong team builder
- a deep personal interest in online social platforms
Senior Web Copywriter | Webcopyplus
James is great at getting to the core of issues in a bid to deliver clients exceptional results and ROI. He’s hard working and a pleasure to collaborate with.
Wincy Aquino Ong
Vancouver Film School | Student
An excellent, no-nonsense instructor, James Wallace is an asset to Vancouver FIlm School. His knowledge of digital marketing runs deep, and he is eager to share it to students. I had learned a lot from his classes.
Product Marketing | Hootsuite
I had the opportunity to work with James for about 6 months at Kontent Creative Group. James is knowledgeable as well as skilled in online and interactive design and usability. He also has an exceptionally in-depth understanding of online and offline social networks. His experience and professionalism combined with his upbeat demeanour make him a pleasure to work with. I am extremely lucky to have worked with James and I hope to work with him again in the future.
VP of Biz Dev | Tapstream
Working with James is a rare privilege that you should seize if ever given the opportunity.
His experiences in design, business and people management are extensive and his willingness to share them make him a huge advantage to any team trying to accomplish almost any project.
I fully expect to be turning to James for advice, mentorship and wise counsel for many, many years to come.
Marketing Campaign Specialist | Vivonet
James’ industry knowledge and overall knowledge about *everything* never ceased to amaze me. Over the course of my three month internship at Kontent Creative Group Inc., I managed to absorb so much information from James, whether it was job-specific or random (mostly job specific).
I greatly appreciate having the opportunity to work with James, He has helped me with my personal-growth and taught me how to maintain a strong balance of hard-work ethics and fun on the job.
General Manager | LinkBC
James was the lead designer on a number of web projects relating to communications for LinkBC. I thoroughly enjoyed working with him as part of the technical team hired through Creative Spirit Communications. He is personal, knowledgeable and relates sometimes complicated technical aspects in a clear, easy-to-understand way. A meeting with James is relaxed and conducive to creativity.
Art Director, Web Developer | Artropolis Media
James is not only one of the most talented designers/programmers i know, he is a top-notch, detail oriented media guru, always on the cutting-edge of new media. He has the outstanding ability to combine his excellent creative knowledge with a high technical background to produce one-of-a-kind products, with a great worth ethic even in most extreme situations. I would always recommend James for his immense skill-set and for being a true leader.
Publisher | Edible Vancouver
James is a pleasure to work with. He will challenge you with smart questions and back up his ideas and opinions with bags of knowledge. I look forward to having the chance to work with him again.
Creative Lead | CBS Interactive
James’s exceptional insight and experience has served myself, the team and our projects exceedingly well. His knowledge and unique ability to seamlessly apply logic and effective design solutions in a practical fashion is invaluable. This combined with his fantastic sense of humor and relationships with clients make James a truly exceptional person and a great source of inspiration for any team or organization.